CivieBlog

This post is intended to capture a few of the common objections that I hear at various sessions as well as ways that people suggest you overcome those objections. I will update this over time.

Kevin Jones recently went through and captured 15 Objections to Social Learning and some thoughts on responses to these objections:

• Objection #15: Silent Yet Deadly
  
• Objection #14: Prove It!
• Objection #13: How Do You Measure ROI?
• Objection #12: How Will You Measure That It Is Working?
• Objection #11: Too Much Info
• Objection #10: Wasting Time
• Objection #9: They Aren’t Technical
• Objection #8: Out of Date Information
• Objection #7: The Information is Wrong!
• Objection #6: Mixing Things Up
• Objection #5: How Do You Know it’s Accurate?
• Objection #4: Posting Anything, Including Bonobos
• Objection #3: Control of Information
• Objection #2: What Does This Have To Do With Training?
• Objection #1: Socialize!

There's another good post on a related topic - Ten Common Objections to Social Media and How to Respond - includes:

1. I suffer from information overload already.
2. So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!
3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.
4. Our customers don't use this stuff, the learning curve limits its usefulness to geeks.
7. Upper management won't support it/dedicate resources for it.
8. These startups can't offer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts offering this kind of functionality.
9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.

I would also look at establishing policies: Corporate Policies on Web 2.0