CivieBlog

Out of the conversation in Learn Trends around making informal learning concrete, Cammy Bean asked:

Cammy Bean: So is there a market for Social Media Instructional Designing Consultants?

Jane Hart suggested that we use the term Social Learning Designer to describe the role. But what was fantastic is how well this crystallized the central question in my mind. Be it as an individual or as a function in an organization, we need to define what the whole business of social learning or informal learning is all about.

Using a common marketing template, I thought it would be a great exercise to have people define our:

• Buyers
• Benefits
• Services
• Differentiation

Here's the template ...

For _________ (buyers) we help in their desire to __________ (benefits)
by ________ (services) unlike others we _____________ (differentiation).

How do we fill this in for a social learning designer or a social learning organization?

I would very much like to hear your answers.

Here are a couple of examples from the chat to maybe help you get started:

Jane Hart: i work with learning depts to help them create more participatory, collaborative approaches to learning - rather than just shoving content at people

Colleen Carmean: for learning orgs, we help in their desire to increase knowledge within the org by shaping systems that make info needed availalble to anyone at anytime. Unlike others, we do this by creating distributed spaces, places and tools for sharing, finding and creating knowledge.