CivieBlog

Performance - Collaboration - Social Network Analysis - eLearning Hot List

Người đăng: TuyenCvie

June 1, 2009 to June 12, 2009

Top Other Items

The following are the top other items based on social signals.

Work Together: 60+ Collaborative Tools for Groups, June 6, 2009
Ultimate Guide to Delicious Social Bookmarking, June 8, 2009
13 More Tips to Help You Record Narration Like the Pros, June 9, 2009
4 Simple Tips for Recording High-Quality Audio, June 2, 2009
Chief Learning Officer magazine - Get Out of the Training Business, June 9, 2009
Price Ranges for Learning Management Systems in 2009, June 1, 2009
Social Network Analysis: An introduction, June 12, 2009
Social Learning Resources, June 6, 2009
Collaborative Learning « Social Enterprise Blog, June 3, 2009
Organizing for Performance Effectiveness, June 1, 2009
Business Impact of Social and Informal Learning, June 12, 2009
When it's just so obvious NOT to train it's painful to watch it happen, June 12, 2009
Co-operation for Networks, June 1, 2009
Social tools for networks, June 1, 2009
OutStart and HotLava Software - mLearning is Going Mainsteam, June 9, 2009
Aging. Can We Enhance People's Cognitive Outcomes?, June 4, 2009
From E-Learning to Social Learning, June 10, 2009
Investigating the Application of Social Software to Support Networked Learning, June 4, 2009

Top Keywords

This is a very strange time. While increasing amount of concept work and the pace of change puts a premium on learning, the business of learning faces an incredibly difficult time. In the past few weeks, I've had some really eye-opening conversations about the state of Learning as a Business. It makes me realize that we had really better get moving on thinking about our collective future. There are some important calls to action at the bottom of this post.

Particularly, I'm interested in the question of:

While training as a publisher of courses and courseware faces an increasingly challenging market,
what other things can learning businesses successfully sell to internal or external customers?

Troubled Times for Publishers

By way of background for this, I think it's instructive to look at what is happening in parallel industries. Publishing happens to be a pretty close parallel to training. The challenges for publishers has been well documented:

From Terrible to Terrifying: “The stats show that total newspaper ad sales dropped by an unprecedented 28.28% in the first quarter of 2009, a deep plunge that represents a loss of more than $2.6 billion in ad revenue compared year-over-year.”
Newspapers and Thinking the Unthinkable by Clay Shirky "...the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem."
New Yorker – Out of Print

Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago. Bill Keller, the executive editor of the Times, said recently in a speech in London, “At places where editors and publishers gather, the mood these days is funereal. Editors ask one another, ‘How are you?,’ in that sober tone one employs with friends who have just emerged from rehab or a messy divorce.” Keller’s speech appeared on the Web site of its sponsor, the Guardian, under the headline “NOT DEAD YET.”

Watch this following video from the Daily Show:

The Daily Show With Jon Stewart

Mon - Thurs 11p / 10c

End Times

www.thedailyshow.com

Daily Show
Full Episodes

Political Humor

Newt Gingrich Unedited Interview

Great lines - "You guys are like a walking Colonial Williamsburg." At 3:23 - "Give me one thing in there that happened today." The reaction is priceless. "What's black and white and red all over. Your balance sheet."

The editor at the end makes a great point that you don't find a Huffington Post, Drudge over reporting in Iraq. It reminds me a bit of the arguments about the loss of quality as you lose our instructional design and go to cheaper forms of delivery. But that doesn't mean you have a viable business.

State of the Business of Learning

Oh, those poor publishing people. Thank goodness that's not us. FYI that's what publishers thought about the music industry when it when through it's slide. That may be happening right now when we (learning businesses) look at publishing.

I don't think there's much doubt that we are in a very tough period for learning businesses. Take a look at the Masie – Learning Barometer.

Learning budgets are decreasing. Spending on external services are decreasing even more. And learning departments need to do more with fewer resources.

If you are inside a corporate learning department, assuming you still have your job, then you feel this by being more busy. In many ways, that's not a bad feeling compared to either the person who lost their job. Or the people who have seen their learning business crushed by this. Anecdotally times are incredibly tough right now for training vendors. See My business has cracked! for one first person story. But I've talked to training vendors who are down 30 – 60% on their sales in the first quarter. 60% lower sales is a really difficult thing to manage. You have fixed overhead.

Temporary Downturn or Changing Landscape?

While the market is tough right now, there are some people who believe that learning businesses who sell classroom, virtual classroom and courseware training will rebound once the economy rebounds. And maybe within some niches that's true.

I personally believe that traditional training as publishing is on an overall downward trend. I'm certainly not alone. When we asked the Big Question of Workplace Learning in 10 Years – the responses of many experts were that in 10 years there would be significantly shift from classroom to eLearning and virtual classroom, but combined total training dollars spent on traditional formal learning will be less in ten years.

You can certainly argue against this being the case. And probably the best argument comes from the fact that learning needs are greatly increasing. Of course, the crux of the issue is whether those needs are being fulfilled through self-service learning or by formal training. I personally would bet against training as publisher of formal learning in the long-term.

Interestingly, I expected that the stock market – which generally I think of as being forward looking – would show bear this out. In other words, the stocks of public training companies would be down as compared to the market as a whole. Instead, it appears that the stock market considers these companies to be okay bets.

But when I drilled down on one company, Learning Tree, it's quarterly revenue from last year is down from $47M to $30.5M and it's running an operating loss from making $4M. That's a big ouch. And for smaller training businesses, it likely feels more painful than that. I'm not quite sure how the market can be treating them as well as they are.

However, I would be a bit worried about these stocks when I think about what has happened in No Bull: 2008 — The Year Newspaper Stocks Collapsed:

The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches:
GateHouse, down 99.55% in this calendar year
McClatchy, down 93.6%
Lee Enterprises, down 97.3%
Journal Register Co., down 99.58%
Media General, down 92.47%
Gannett, down 80%

I guess that's why I'm not a stock analyst.

There are pretty important question here to ask about your learning business:

Will there be demand for our training products (classroom, virtual classroom, eLearning)?
Is it generally going to be still growing or are we selling into a market that's contracting?

I always think it's good to go back to customers and what they are willing to pay for as a reality check. Put your customer hat on for a minute. Are you more or less interested today in taking a course on something? Do you remember 10 years ago when going to a five day course seemed great? Do you even consider that anymore?

Okay, I'm leading the witness, but I believe that you will find that most people are less interested in training as a product.

That said, I would still claim that because of the pace of change and the increasing number of concept workers …

There is an ever increasing need for learning.

Future of Learning as a Business

Weird times certainly. There's an increasing need for learning, but a demise of training. I can't say this is really anything new. The writing has been on the wall (or in blogs) for quite a while:

Jay Cross and Harold Jarche in The Future of the Training Department

The second half of the 20th Century was arguably the Golden Age of Training. Every corporation worth its salt opened a training department. Xerox Learning, DDI, Forum Corporation, and hundreds of other “instructional systems companies” sprung up. Thousands upon thousands of trainers attended conferences to learn about new approaches like programmed instruction, behavior modeling, roleplay, certification, interactive multimedia, sensitivity training. corporate universities, and Learning Organizations. Training was good; efficient training was better.

Future of Training Started Yesterday – Dave Wilkins – Mzinga

The gist: we need to completely rethink training departments and responsibilities from the ground up (both literally and figuratively) and we need to recognize that we are midst of a transition to a new normal.

…

This is similar to a post I wrote called Social Learning Defined where I argued that there were three models at play simultaneously: socializing existing formal models (top-down), the sharing of information “from the trenches” back to management (bottoms-up) and the sharing of best practices and collaborating (side-to-side).

…

All of this should scare the crap out of you if you are in learning.

This Venn Diagram courtesy of What Consumes Me captures the questions pretty well. I'm somewhat focused on the bottom right – what we can be paid to do and figure things out from there. Thus, the challenge I really see around all of this is:

What will internal or external customers pay for that's not traditional training?

In having lots of conversations with heads of training departments, training vendors, and training consultants, it's not at all clear what we should be selling instead.

Sure we know about software and services that go along with things like:

Informal Learning
Social Learning
Toolkits
Resource sites
Books 24x7, Safari

But will people really pay for these things? Training is a known product. These things are not. And you are competing with a perception that there are free/open or public or cheap versions of all of these things. Or that someone can figure it out. Don't I just use SharePoint? If we start using social learning, do they really need anything from the learning department?

As one example of the challenge, Upside Learning (disclosure) who often works for training companies to help them build innovative eLearning Solutions has what they call an Innovation and New Projects Team. This team builds innovative solutions, often in concert with their training company partners, that they believe will help generate business. This is an applied R&D effort with the goal of building out things that customers will ultimately want to buy. That's worthy of a blog post on its own, but this topic raises and interesting question: What should the innovation team be building? Should they spend time building out things that are listed above? The safe bet is for them to build things that are closer to existing eLearning solutions. But that doesn't get us across the chasm.

We seem to be squarely in an Innovators Dilemma. One caution about the above Venn diagram is that it doesn't necessarily imply the disruptive changes that may be required here. Incremental changes, e.g., going from face-to-face in a classroom to virtual classroom or courseware, likely are not going to be sufficient in the long run.

Conclusion

Ending this with these somewhat terrifying questions is probably going to be a little bit unsettling. But I certainly don't claim that I have the answers to this. I've talked with enough VPs of Training and CEOs of Training Companies to know that this is a hard problem that definitely has their attention. And I don't see easy answers.

Maybe just because of my nature, I'm actually still optimistic because there's greater need for learning than ever before. I believe that we are in the learning business – and there must be things we can do. It's part of the reason for Work Literacy and Aggregage . These are small pieces to a larger question.

Calls to Action

I would like to ask you to help me pursue this topic:

1. If you have thoughts on this by all means comment or write a post or engage me in a conversation. It's too important not to discuss.

2. What business models, products, companies do you currently see getting ahead in this? Where should we collectively be looking to understand what's next? What's already selling?

3. I am planning to hold a discussion through Learn Trends around this topic in July. I'm going to bring together people who represent a variety of different perspectives for a frank discussion and exploration of the business of learning.

Learning Department Heads

What can they sell internally that's not training? What will they pay for?

Training Companies, Software Vendors, Services Vendors

What products and services are selling? Where are they going? What are the challenges?

More to come on this. I hope you will find this topic compelling enough to want to participate.

July 2009 Discussions

In July 2009, we held a Free Online Conference – Future of Learning. You can see the video recordings of the session.

Additional Reading

I used eLearning Learning to find some other great pieces on this topic:

20:34 | 0 Comments

Individual Value Required

Người đăng: TuyenCvie

Interesting post found via the Communities and Networks Connection - The Future of Collaborative Networks by Aaron Fulkerson, CEO of MindTouch.

Aaron's main point is that enterprise 2.0 software or enterprise social software should not focus on:

social networks or social software, which is focused entirely on enabling conversations

Instead, Aaron points to what he calls Collaborative networks:

Rather than focusing on socialization, one to one interactions and individual enrichment, businesses must be concerned with creating an information fabric within their organizations. This information fabric is a federation of content from the multiplicity of data and application silos utilized on a daily basis; such as, ERP, CRM, file servers, email, databases, web-services infrastructures, etc. When you make this information fabric easy to edit between groups of individuals in a dynamic, secure, governed and real-time manner, it creates a Collaborative Network.

Collaborative Networks are focused on groups accessing and organizing data into actionable formats that enable decision making, collaboration and reuse.

Social Networks' Characteristics	Collaborative Networks' Characteristics
One to one	Group to group
Social interaction centered	Objective and content centered
Achieving personal objectives	Achieving group objectives
Individual enrichment	Operational excellence
Results immeasurable	Results measurable

While I agree that making information that is currently in application silos available is really important, I feel like Aaron has missed two really important issues:

Concept work is far too varied and complex for anyone to continually try it on their own. Concept workers need access to the information in silos, but the answers are not found there. Instead, they need to be able to quickly find expertise inside and outside the organization.
Adoption starts based on individual value. See Enterprise 2.0 - What's the PU? & Web 2.0 Adoption in the Enterprise - It's Personal. In fact, studies of technology adoption for many years have come back to:

Adoption Rate = Perceived Usefulness (PU) * Perceive Ease of Use (PEOU)

Aaron may not have meant this, but he seems to suggest starting with a focus on group value, achieving group objectives. I'm sure some people will buy into that, but I believe it's a much easier sell if you first focus on individual value.

20:08 | 0 Comments

How I Spend My Time

Người đăng: TuyenCvie

A really great question this about Time Spent month on the Learning Circuits Blog … okay so I'm the one who writes the question. Please contribute your answers. Each person's answer (like mine in this post) individually might not be that interesting, but collectively I think there's something pretty interesting. For example, I can already see that TV is losing out to lots of other activities.

My Typical Day

Like a lot of the people answering, there is no such thing as a typical day. I'm involved in a bunch of different things all at the same time. How my time gets distributed really depends on the day. But here are some elements of how I spend my time:

I spend the vast majority of my time talking with people about particular business needs, market opportunities, technology opportunities, product specifications, social media marketing, researching related information, position of products in the market, talking to partners, VCs, etc., generally helping businesses figure out how they can be successful.
I spend about 2-3 hours each week writing blog posts. This can either be early morning hours or weekends in the morning. For example, I'm writing this on Sunday morning. I used to get up on Sunday mornings and read the newspaper from cover to cover. Now I get up on Sunday mornings and open up my blog editing tool and begin to write. I also will take the Sunday morning time to run through my reader to "catch up."
At any time during the week, I save interesting topics for blog posts into a big electronic pile whenever I encounter them. So, if I happen to see something that sparks – oh, I should look at that – I save it into the pile and take a look at it when I have time to think and write about it.
I also will save interesting questions that I've encountered because of particular work with clients. So a lot of my blog posts directly or indirectly relate to clients or to start-ups that I'm working on.
I spend maybe an hour or two each week on various outside topics such as Professional Speaking, Communities and Networks, that is related to public topic hubs for Browse My Stuff. This doesn't pay back in monetary terms, but it definitely pays back in learning and networking terms.
I spend 0-60 minutes each day catching up on topics being discussed via Twitter, different LinkedIn groups, blogs, other discussion groups, etc. I used to open CNN.com at lunch time. Now I will jump onto these sources.
I have roughly one 30-minute conversation per day with someone new who I've met through blogging, LinkedIn, or some other virtual networking activity. In most cases, this is directly related to a particular presentation, project, start-up, etc. I've never really felt great about connecting with people without somewhat having a reason. But connecting around something that I'm working on is fantastic.
Closely related to the above, I probably average 15 minutes per day on LinkedIn searching for people.

When you add all the time I spend with social media, it's quite a bit. However, when I do my Top-Down Strategy to look at how I spend my time, what information sources to consume, etc. … my time is pretty well aligned with what makes sense.

Finding the Time

One of the main reasons I wanted to ask this question is explained by Jenise in her response to the question:

I have heard Dr. Tony Karrer speak in person at my local ASTD chapter. We all sat dumbfounded to hear how much he knows, calculating in our brains how much time he must spend online, on the WWW, each day. He has a family, so we bluntly asked him… “Do you spend time with your family?” He does, but we left the meeting wondering how he balances his work and his life.

The reaction Jenise had is quite common after presentations and it boils down to:

I'm already too busy, how the heck can I also do all of what you are telling me about?

So part of the question were the specific questions:

How did you find time for all the relatively newer things like reading blogs, twitter, social networks, etc.?
What are you doing less of today than you were 3-5 years ago?

I've worked a bit with Stedman Graham and something he said really sticks with me:

We all have 24 hours in a day. What makes us different is how we choose to spend it.

In looking at my response above and what I described in Top-Down Strategy, I've made some very specific choices about where I spend my time – and a lot of it is replacement.

I consume far less mainstream media – I don't watch the evening news, I skim the Sunday paper (3 hours has turned into 15 minutes), I'm watching less TV – but that's more a function of my kids keeping me busy. I've replace the Radio with listening to podcasts.
I've cut out / down trade publications. I used to get Information Week, InfoWorld, CIO, Training, etc. I still even get a few of these. But, as I've described in Stop Reading - Skim Dive Skim and Information Radar I find that the vast majority of these publications trail what bloggers are talking about and they have to be superficial in comparison. So, I've tuned them out and I've instead spent more time with very specific sources.
While I still buy lots of books, I read a book from cover to cover far less often than I did 5 years ago. Actually, I'm trying to remember the last time I read a book cover to cover. Instead, I'm using my skimming behavior on books. Good news is that with Safari and Kindle and things like that … pretty soon this will be a more natural integration.
I've cut down on local networking events. I used to go to a lot of these and even served on boards. I still go to a few and I organize a local CTO Forum. But I've cut down and I use Pre-Networking to make sure it's going to be a good use of time. One thing that I've realized is that rather than committing 4 hours to an evening meeting to meet 5 random people to have a few minutes of conversation pales in comparison to the value of spending an hour on LinkedIn findings interesting people related to specific topics and scheduling 30 minute conversations with them.
I've similarly cut down on conferences. I still like to go in order to get together with people I already know. And by presenting, it helps me build new connections. Still there's a question in my mind of the value of doing a conference vs. the value of spending time doing something like Learn Trends. Right now, I'm doing more virtual stuff and less in-person.

Life

Part of the question behind the question is whether the replacement of these things makes life better or worse. I don't have any more time than I had 5 years ago. And some people would see replacing 3 hours with the Sunday paper with writing this blog post as a bad thing. I personally don't see it that way, but I'm sure it's open to debate. Right now, mentally, I think I'm talking to you. Yes, you. Well actually not you, but a theoretical model in my head of who you are. But still it feels like a kind of conversation.

It also continually puts me in a better learning mode – I'm not sitting passively consuming. I'm active. I'm writing. I'm conversing.

But probably the best part of all of this has been the greatly increased interaction with other people to discuss targeted questions. Reaching out through LinkedIn to have 30 minute conversations is a beautiful thing. Discussing things via blog comments or blog posts is beautiful. Getting online together via Learn Trends is great.

By the way, I still spend lots of time playing volleyball, taking my kids to all their events, having a generally great life here in sunny Southern California. In fact, once I'm done with this post, my kids and I will be heading to the beach for volleyball and some fun.

Life is better with social media.

20:20 | 0 Comments

Collaboration - Knowledge Management - Expert - Hot List

Người đăng: TuyenCvie

eLearning Learning Hot List - May 29, 2009 to June 5, 2009

Top Other Items

The following are the top other items based on social signals.

4 Simple Tips for Recording High-Quality Audio, June 2, 2009
Does Google Wave Mean the End of the LMS?, June 2, 2009
Micro-blogging at Work, May 30, 2009
The future is people, not technology, May 30, 2009
Price Ranges for Learning Management Systems in 2009, June 1, 2009
Collaborative Learning « Social Enterprise Blog, June 3, 2009
Organizing for Performance Effectiveness, June 1, 2009
Co-operation for Networks, June 1, 2009
Social tools for networks, June 1, 2009
Picky, picky, May 29, 2009
Case Study: Royal Bank of Canada, June 3, 2009
Grains of sand, June 3, 2009
ONLINE FORUM: Lights, Camera, Action - Using Media to Engage the Learner, June 2, 2009

Top Keywords

20:06 | 0 Comments

eLearning Learning - Best of May

Người đăng: TuyenCvie

eLearning Learning Hot List

May 1, 2009 to May 31, 2009

Here is the best stuff from May 2009 via the eLearning Learning site. Hope you enjoy.

Top Other Items

The following are the top other items based on social signals.

A List Apart: Articles: In Defense of Eye Candy, May 16, 2009
9 Free Tools That Help Me Build Better E-Learning, May 5, 2009
Control and Community: A Case Study of Enterprise Wiki Usage, May 4, 2009
Facilitating Online | Centre for Educational Technology, May 19, 2009
7 Tips for Better E-Learning Scenarios, May 26, 2009
The Eight Classic e-Learning publications? | Tony Bates, May 8, 2009
Are Your E-Learning Courses Pushed or Pulled?, May 19, 2009
25 Tools: A Toolbox for Learning Professionals 2009, May 19, 2009
The End in Mind " A Post-LMS Manifesto, May 8, 2009
Micro-blogging at Work, May 30, 2009
Using Elgg as as Social Learning platform, May 2, 2009
Learning with 'e's: e-Learning 3.0, May 4, 2009
Does technology change the nature of knowledge? | Tony Bates, May 8, 2009
Learning 2.0 and Workplace Communities - 2009 - ASTD, May 18, 2009
Modern Corporate Training: The Enterprise Learning Framework, May 24, 2009
Learning 2.0, May 5, 2009
The future is people, not technology, May 30, 2009
Learning Management Systems 2009 - 2009 - ASTD, May 21, 2009
Engage Your Learners By Mimicking the Real World, May 12, 2009
Sensemaking, PKM and networks, May 17, 2009
The Mobile Learning Engine (MLE) for Moodle, May 18, 2009
Royalty-Free, Podsafe, and Stock Music, May 25, 2009
A closer look at using a social media platform ..., May 10, 2009
Learning as a Network, May 7, 2009
Become a chief meta-learning officer, May 3, 2009
Modernize Corporate Training: The Enterprise Learning Framework, May 24, 2009

Top Keywords

22:10 | 0 Comments

Expert Level Answers via Social Networks

Người đăng: TuyenCvie

I've been really enjoying the discussion around Does Deliberative Practice Lead to Quick Proficiency? One of the interesting points raised via the discussion:

If you can get an expert level answer by asking for help through
social networks how does that compare to being an expert?

I regularly use LinkedIn for Finding Expertise and Searching for Expertise - LinkedIn Answers. I will have conversations with people who are experts in their area and get their answers and even ask them about other answers I'm getting. I just did this to get help with an upcoming presentation about the use of Web 2.0 Tools inside insurance companies with fantastic results. Granted you need a base level of knowledge to understand what you are getting, but you certainly don't need to be a true expert.

Side note: Are you reading this and not currently linked to me on LinkedIn – please read: My LinkedIn Connection Approach.

Now consider how we Evaluate the Performance of Concept Workers by looking at signals such as:

Process - They went through a reasonable process to arrive at their conclusions.
Reasonable - Their conclusions are reasonable in your opinion (if you can formulate one).
Compare - If you took what they did and compared it to what you would expect from other similar performers, would they have arrived at the same result.

This raises the question:

By going to outside experts with the appropriate base knowledge
doesn't that constitute a good answer based on this criteria?

In fact, Sue Waters said in a comment that being a Connector (well connected and knowing how to leverage those connections) is really what it's all about:

I don't need to know the answers because my personal learning network is so extensive, and extremely diverse, that I know who can help me with the answer. This also means I can normally get them answered before most people can. Which means people also turn to me because they know 1) I will help them find the answer 2) they know I will be able to find it quickly.

Sue does caution us:

It is a huge danger that people are confusing online presence with being an expert.

The other danger is to take online information at face value without questioning if the information is true.

I would point out that the first danger is akin to the danger of confusing confidence with expertise. That happens all the time and is made even harder by the fact that confidence level about answers is inversely proportional to expertise (see Vic's comment in Social Media Conversations). Similarly, just because you find someone everywhere online doesn't mean they are an expert. And certainly, you can't just talk to one person or read one blog post and assume you have an answer to anything. It's always more complex than that.

I believe there's really something here in terms of Leveraging Networks is Key Skill that allows us to get expert level answers via social networks. This is the most important Knowledge Worker Skill Gap. And it makes a lot of the discussion around Network Feedback, Using Social Media to Find Answers to Questions, Learning through Conversation very important topics.

I welcome your thoughts.

20:16 | 0 Comments

eLearning Learning Hot List

June 1, 2009 to June 12, 2009

Top Posts

Top Other Items

Top Keywords

While training as a publisher of courses and courseware faces an increasingly challenging market, what other things can learning businesses successfully sell to internal or external customers?

Troubled Times for Publishers

State of the Business of Learning

Temporary Downturn or Changing Landscape?

There is an ever increasing need for learning.

Future of Learning as a Business

What will internal or external customers pay for that's not traditional training?

Conclusion

Calls to Action

July 2009 Discussions

Additional Reading

Adoption Rate = Perceived Usefulness (PU) * Perceive Ease of Use (PEOU)

My Typical Day

Finding the Time

I'm already too busy, how the heck can I also do all of what you are telling me about?

Life

eLearning Learning Hot List - May 29, 2009 to June 5, 2009

Top Posts

Top Other Items

Top Keywords

eLearning Learning Hot List

May 1, 2009 to May 31, 2009

Top Posts

Top Other Items

Top Keywords

If you can get an expert level answer by asking for help through social networks how does that compare to being an expert?

By going to outside experts with the appropriate base knowledge doesn't that constitute a good answer based on this criteria?

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While training as a publisher of courses and courseware faces an increasingly challenging market,
what other things can learning businesses successfully sell to internal or external customers?

If you can get an expert level answer by asking for help through
social networks how does that compare to being an expert?

By going to outside experts with the appropriate base knowledge
doesn't that constitute a good answer based on this criteria?